Case studies

Performance marketing case studies from real industries

Each playbook breaks down how a campaign is actually built — account structure, conversion tracking, creative angles and the optimisation levers that change the numbers. These are the live projects students execute during the course.

Local services

Local Business Lead Generation Case Study (Google Ads)

A step-by-step performance marketing case study for a local service business: account structure, call tracking, negative keywords and the levers that bring cost per lead down.

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D2C e-commerce

E-Commerce ROAS Improvement Case Study (Meta + Google)

How a D2C store rebuilds its Meta and Google Shopping account for ROAS: catalogue hygiene, campaign consolidation, creative testing matrix and break-even maths.

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Education / EdTech / coaching

Education Lead Generation Case Study (Meta Lead Ads)

An admissions-focused performance marketing case study: instant forms versus landing pages, lead qualification, CRM feedback loops and lowering cost per enrolled student.

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Healthcare / clinics

Healthcare Clinic Appointment Case Study (Search + Local)

A compliance-aware performance marketing case study for clinics: policy-safe ad copy, appointment tracking, radius strategy and reducing cost per booked appointment.

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Real estate

Real Estate Site Visit Campaign Case Study

A real estate performance marketing case study covering lead qualification, budget filters, WhatsApp follow-up and cost per site visit rather than cost per lead.

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B2B SaaS / IT services

B2B SaaS Demo Pipeline Case Study (LinkedIn + Google)

A B2B SaaS performance marketing case study on generating demo requests: intent keywords, LinkedIn targeting, gated content and optimising toward pipeline value.

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