Performance Marketing Course Online — AI-Powered, Live & Certified
India's most trusted performance marketing course with certification · Live online classes · Mentor-led.
Join a practical performance marketing online course with live training in Google Ads, Meta Ads and AI-driven campaigns — the in-demand skills that help you get hired, win clients, grow your business, and build a career in digital marketing.
Performance Overview
Clicks
25.6K
+16.2%
Conv.
1.8K
+18.7%
CPC
₹245
-10.2%
ROAS
4.35x
+15.7%
Leads Generated
1,826 +32.5%
Our alumni work at the world's top companies
Graduates from PMAcademy have landed roles at leading global brands and India's fastest-growing startups.
Hover or tap the logos to pause. Logos are trademarks of their respective owners and shown for identification only.
Real careers built at PMAcademy
From first job to first freelance client — see where our students are now.
- R₹6.5 LPARahul K.Sales Exec → Performance Marketer@ CognizantWent from cold calls to running ₹5L/mo ad budgets in 4 months.Hyderabad · 2025 Verified
- S₹5.8 LPASneha R.Fresher → Paid Media Analyst@ PublicisThe live campaign work made my portfolio stand out in every interview.Bengaluru · 2025 Verified
- V4.2× ROASVikram S.Business Owner → In-house Ads Lead@ Own D2C brandStopped burning money with agencies — now I run all my Meta ads.Mumbai · 2024 Verified
- A2.4× salaryAnanya P.Content Writer → Ads Specialist@ AccentureThe AI + ads workflows made me the fastest hire in my batch.Pune · 2025 Verified
- K₹1.2L/moKarthik M.Freelancer → Freelance Marketer@ 3 retainer clientsLanded my first ₹40K retainer 3 weeks after finishing the course.Chennai · 2024 Verified
- P₹6 LPAPriya D.Support Exec → Growth Analyst@ TCSGA4 and reporting modules directly got me shortlisted.Hyderabad · 2025 Verified
- A₹7.2 LPAAditya V.MBA Student → Meta Ads Lead@ Series-A startupPlaced before graduation. The live projects made the difference.Delhi · 2025 Verified
- M1st client in 3 wksMeera J.Homemaker → Google Ads Consultant@ FreelanceNever thought I'd restart my career — now I run ads from home.Hyderabad · 2024 Verified
Hover or tap the cards to pause. Outcomes vary by effort, background and market conditions.
Is this you?
You're not looking for another course. You're looking for confidence.
If any of these sound familiar, you're exactly who this program was built for.
Students
"Graduating without employable skills."
→ Graduate with a skill companies actually pay for.
Working Professionals
"My career has plateaued."
→ Break the ceiling with in-demand paid-media skills.
Job Seekers
"Endless applications, no callbacks."
→ Become the candidate recruiters chase.
Freelancers
"Stuck with low-paying clients."
→ Land higher-ticket clients with proof of ROI.
Business Owners
"Ads that don't convert."
→ Run ads that actually generate revenue.
Agencies
"Campaigns that underperform for clients."
→ Deliver results that make clients stay and refer.
Upcoming Batch
Upcoming Performance Marketing Course Batch
Try before you buy. Session 1 is 100% free — join the full performance marketing online course from Session 2 onwards.
Free Live Masterclass
See how performance marketing actually works — live, in 90 minutes
Thu, 10 Sep 2026
New Batch Start Date
09:00 – 10:00 PM
IST · 60 minutes
Online · Live
Zoom link on signup
What you'll walk away with:
- Live Google Ads walkthrough — from setup to first conversion
- The ROAS framework we use across ₹100Cr+ ad spend
- How to use AI (ChatGPT, Claude, Gemini) in your daily workflow
- Live Q&A — ask anything about a career in performance marketing
5,000+ students trained · Limited to 100 live seats
Loved the masterclass?
Continue with the full Weekday Batch
Mon – Fri · 09:00 – 10:00 PM IST · Online · 6 weeks · 7 seats left
15 Modules · 4 Phases
Performance Marketing Course Curriculum
15 modules covering everything you need to learn performance marketing end-to-end — from fundamentals and Google Ads to Meta Ads, LinkedIn Ads, YouTube Ads, AI tools, freelancing and career prep.
Phase 1
Foundations
Build your marketing base with core concepts, landing pages & SEO.
Performance Marketing Fundamentals
01 · 5 topics
- What is Performance Marketing?
- Digital Marketing vs Performance Marketing
- Customer Journey: TOFU, MOFU, BOFU
- 8 Types of Marketing Funnels
- 6 Core Performance Marketing Metrics + Formulas
Landing Page Creation using AI
02 · 7 topics
- Landing Page Psychology for Performance Ads
- Anatomy of High-Converting Landing Page
- Live: Build Landing Page with AI in 10 Mins
- Lead Gen Forms & CTA Optimization
- Mobile First + Page Speed Optimization
- A/B Testing for Lower CPL
- Bonus: Connect Landing Page to GoHighLevel + Pixel
SEO & Content Optimization using AI
03 · 7 topics
- Keyword Research for Buyers, Not Bloggers
- On-Page SEO for Landing Pages + Blog
- AI Content Writing at Scale
- Meta Tags + CTR Optimization
- Internal Linking for Funnel & SEO
- Image + Video SEO for Google + YouTube
- Bonus: Local SEO for Business Leads
Phase 2
Paid Advertising
Master Google Ads and Meta Ads with AI-powered strategies.
Google Ads using Claude AI
04 · 10 topics
- Google Ads Account Setup
- Keyword Research with Claude AI
- Search Campaign Creation
- Performance Max Campaign
- Display & Remarketing Campaign
- YouTube & Demand Gen Ads
- Conversion Tracking (GA4 + GTM)
- AI Ad Copy & Creative Generation
- Claude AI Campaign Audit & Reporting
- Budget Planning & Scaling Strategy
Meta Ads using Claude AI
05 · 10 topics
- Meta Business Manager & Ads Manager Setup
- Meta Pixel & Conversion API Setup
- Audience Research with Claude AI
- Campaign Objectives & Funnel Strategy
- AI Creative Generation
- AI Ad Copy Writing
- Lead Generation & Conversion Campaigns
- Custom Audience & Lookalike Audience
- Advantage+ Shopping & AI Optimization
- Claude AI Campaign Audit & Scaling
LinkedIn Ads
06 · 10 topics
- LinkedIn Campaign Manager Setup
- B2B Audience Research with Claude AI
- Campaign Objectives & Lead Gen Forms
- Sponsored Content & Message Ads
- AI Ad Copy & Creative Generation
- LinkedIn Insight Tag & Conversion Tracking
- Matched Audiences & Retargeting
- Bidding & Budget Strategy
- Campaign Optimization
- Claude AI Reporting & Client Prospecting
YouTube Ads
07 · 10 topics
- YouTube Ads Setup & Campaign Objectives
- YouTube Campaign Types
- In-Stream, In-Feed & Shorts Ads
- Video Script Writing with Claude AI
- AI Video Creative Production
- Audience Targeting & Placements
- Lead Generation Funnel with YouTube Ads
- Budget & Bidding Strategy
- Video Performance Optimization
- Claude AI Campaign Audit & Scaling
Phase 3
Tracking & Optimization
Set up bulletproof tracking and optimize for maximum ROAS.
Tracking (GA4 + GTM + Pixel + CAPI)
08 · 10 topics
- Google Tag Manager (GTM) Setup
- Google Analytics 4 (GA4)
- Events & Conversion Tracking
- Google Ads Conversion Tracking
- Meta Pixel Installation
- Conversion API (CAPI)
- Enhanced Conversions
- UTM Parameters & Campaign Attribution
- Debugging with Tag Assistant
- Complete Tracking Project
Remarketing & Audience Targeting
09 · 10 topics
- Audience Strategy Fundamentals
- Google Ads Remarketing Audiences
- Meta Custom Audiences
- Customer Lists & CRM Audiences
- Lookalike & Similar Audience Strategy
- Cross-Platform Remarketing Funnel
- Dynamic Remarketing Campaigns
- Audience Exclusion & Frequency Control
- Claude AI Audience Research
- Live Client Remarketing Project
Phase 4
AI & Career Mastery
Leverage AI tools, get certified, and launch your career.
AI for Performance Marketing
10 · 10 topics
- Claude AI for Campaign Strategy
- ChatGPT for Ad Copy & Landing Pages
- Gemini for Google Marketing Workflow
- Canva AI for Ad Creative Design
- Google AI Studio for Image & Video Ads
- AI Prompt Engineering
- AI Audience & Competitor Research
- AI Campaign Audit & Optimization
- AI Automation Workflows
- Complete AI Performance Marketing Project
Resume & LinkedIn Optimization
11 · 8 topics
- ATS Resume Creation
- LinkedIn Profile Optimization
- Performance Marketing Portfolio Website
- Personal Branding Strategy
- Job Search Strategy
- Freelancing Profile Setup
- Interview Preparation
- Placement & Client Acquisition Blueprint
Google & Meta Certifications
12 · 10 topics
- Google Skillshop Introduction
- Google Ads Search Certification
- Google Ads Measurement Certification
- Google Analytics 4 Certification
- Meta Blueprint Certification
- LinkedIn Marketing Labs Certification
- HubSpot Digital Marketing Certification
- AI Mock Tests & Practice Exams
- Certification Exam Strategy
- Build Your Certification Portfolio
Interview Preparation
13 · 10 topics
- HR Interview Preparation
- Google Ads Interview Questions
- Meta Ads Interview Questions
- GA4 & GTM Technical Questions
- Performance Marketing Case Study Round
- Media Buyer Practical Test
- AI Mock Interview with Claude
- Resume & Portfolio Review
- 100+ Frequently Asked Interview Questions
- Placement Drive & Mock Interview
Freelancing & Agency Setup
14 · 8 topics
- Freelancing Business Setup
- Fiverr Profile & Gig Creation
- LinkedIn Lead Generation
- Cold Email & WhatsApp Outreach
- Client Proposal & Quotation
- Agency Operations Setup
- Get Your First ₹25,000 Client
- Live Freelancing Project
Real Client Projects
15 · 6 topics
- Local Business Campaign
- E-commerce Campaign
- Lead Generation Campaign
- Real Estate Campaign
- Healthcare Campaign
- Education Campaign
Meet Your Trainer
Learn performance marketing from an industry veteran
Trained by a mentor who has managed ₹5 Cr+ in ad spend across 500+ brands.

Yoganand Ayyagari
Digital Marketing Trainer · Performance Marketing Consultant
Spent over a decade building performance marketing systems for 500+ brands across India and the Middle East — managing ₹5+ Crore in ad spend — before dedicating his career to training the next generation of paid-media specialists.
- 15+ Years Industry Experience
- Google Ads Certified
- Managed 500+ Campaigns
- Trained 5,000+ Students
- Worked with 500+ Brands
- ₹5+ Crore Advertising Experience
Portfolio
Work on Real Client Projects
Build a portfolio with live campaigns across real industries.

Local Business Lead Generation Campaign
Strategy · Ads · Tracking · Reporting

E-Commerce Sales Campaign Campaign
Strategy · Ads · Tracking · Reporting

Education Lead Generation Campaign
Strategy · Ads · Tracking · Reporting

Real Estate Campaign Campaign
Strategy · Ads · Tracking · Reporting

Healthcare Lead Generation Campaign
Strategy · Ads · Tracking · Reporting

D2C Clothing Brand Campaign Campaign
Strategy · Ads · Tracking · Reporting

B2B SaaS / IT Company Campaign Campaign
Strategy · Ads · Tracking · Reporting

YouTube Webinar Lead Campaign Campaign
Strategy · Ads · Tracking · Reporting

Campaign Audit & ROAS Improvement Campaign
Strategy · Ads · Tracking · Reporting

Final Capstone Client Project Campaign
Strategy · Ads · Tracking · Reporting
Tech Stack
AI Tools & Platforms You'll Master
- Claude AI

- ChatGPT

- Grok

- Gemini

- VEO 3

- Perplexity

- Canva AI

- Google Ads

- Meta Ads

- GA4

- Google Tag Manager

- Make.com

- Lovable

The PMA Difference
Confidence, not just content
5,000+
Students trained
85%
Placement support success
₹6 LPA
Avg. package for placed students
Real career outcomes
We focus on jobs, clients, and revenue — not vanity certificates.
Hands-on Google & Meta Ads
Run real campaigns with real budgets across multiple industries.
Mentorship that answers doubts
Live guidance from a trainer who has spent ₹5+ Cr on real ad accounts.
Jobs, freelancing & business
One skill, three career paths — pick the one that fits your life.
Skills the market is hiring for
Every module maps to a role or service companies actively pay for.
Practical, not theoretical
You leave with a portfolio, not just notes — proof you can do the work.
Global Credentials
Performance Marketing Certification
Earn an industry-recognized performance marketing certification on course completion, plus guided prep for Google Ads, Google Analytics and Meta Blueprint global certifications.
Google Ads Certification
Prep + Practice Tests Included
Google Analytics Certification
Prep + Practice Tests Included
Meta Blueprint Certification
Prep + Practice Tests Included
Free Add-ons
Bonuses Worth ₹25,000+
Everything you need to hit the ground running.

Meta Ads Interview Q&A
Crack your next Meta Ads interview — 100+ real questions asked by top companies, with expert answers.
- Freshers · Job seekers
- Marketers · Freelancers

Google Ads Interview Q&A
Crack your next Google Ads interview — 100+ real questions asked by top companies, with expert answers.
- Freshers · Job seekers
- Marketers · Freelancers

Performance Marketing Resume
Build an ATS-friendly, job-winning resume — complete guide, templates and real examples.
- Freshers · Job seekers
- Marketers · Freelancers

10K AI Prompts Library
10,000+ ready-to-use AI prompts for marketing, copywriting, SEO, freelancing, business & more — copy, paste, and profit.
- Freshers · Job seekers
- Marketers · Freelancers

Proposal Templates for Clients
Win more clients & close more deals — 10+ professional proposal templates for freelancers and agencies.
- Freshers · Job seekers
- Marketers · Freelancers
Google Ads Templates
Meta Ads Templates
Landing Page Templates
Everything you need to know
Frequently Asked Questions
Which is the best performance marketing course online in India?+
PMAcademy is one of India's top-rated performance marketing course online providers. The program covers 14 modules across Google Ads, Meta Ads, GA4, AI tools, live projects and freelancing support, delivered live by a trainer with 15+ years of industry experience and 5,000+ students trained.
What will I learn in this performance marketing course?+
You'll learn the full performance marketing stack: campaign strategy, Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook & Instagram), conversion tracking with GA4 and GTM, landing page optimization, AI-assisted creatives and copy, ROAS and CAC optimization, and client reporting.
Is this performance marketing online course suitable for beginners?+
Yes. This performance marketing online course starts from zero — no prior marketing or technical experience required. Every concept is taught through live demos and hands-on assignments, and beginners typically ship their first live campaign within the first two weeks.
How long is the performance marketing course and what is the format?+
The performance marketing course runs for 6 weeks of live online classes (Mon–Fri, 9:00–10:00 PM IST), plus lifetime access to recordings, templates and the alumni community. All sessions are live and interactive, not pre-recorded.
Do I get a certification after completing the performance marketing course online?+
Yes. You receive a PMAcademy performance marketing course certification on completion, and we prepare you for the industry-recognized Google Ads, Google Analytics (GA4) and Meta Blueprint certifications as part of the program.
How is this performance marketing course different from free YouTube videos?+
YouTube gives scattered information; this is a structured performance marketing online course with a proven curriculum, live mentorship, real client campaigns, doubt-solving, assignments and accountability — the pieces that actually make you job-ready and client-ready.
What career outcomes can I expect after this performance marketing course?+
A live portfolio of real campaigns, readiness for Performance Marketing Executive, Google Ads Specialist, Meta Ads Specialist and Marketing Analyst roles, or the confidence to take on your first paid freelance client. 85% of active students receive placement support and the average package for placed students is ₹6 LPA.
Will I work on live projects and real ad spend during the course?+
Yes. Every student in the performance marketing course runs live campaigns across multiple industries (D2C, SaaS, ed-tech, local services) using real ad accounts, so your portfolio has genuine results, not dummy screenshots.
Is placement and freelancing support included?+
Yes. Resume building, LinkedIn optimization, mock interviews, referral network access and a freelancing playbook (proposals, pricing, client onboarding) are all included with the performance marketing course online.
How much does the performance marketing course online cost and do you offer EMI?+
Full pricing is shared on the enrollment call so we can recommend the right batch and any active offers. No-cost EMI options are available, and there is a 7-day money-back guarantee if the course isn't the right fit.
Do I need any prior marketing or technical experience?+
No. If you can use a laptop and browse the web, you're ready for this performance marketing course. We start from fundamentals and build up to advanced campaign strategy step by step.
Can I attend the performance marketing course online from outside Hyderabad or India?+
Yes. The performance marketing course is delivered 100% online in English, so students from anywhere in India, the UAE, Singapore, the UK and the US regularly join our live batches.
Start Your Performance Marketing Course Today
Book Your Free Demo
Learn performance marketing online with live Google Ads, Meta Ads and AI training. Join the next batch and turn Performance Marketing into your unfair advantage.
Free resources from this performance marketing course:













