Performance Marketing Strategy Workshop
Build a full-funnel performance marketing plan — channels, budgets, creatives and measurement — in one live session.
- 5 July 2026, Sunday
- 8:00 PM – 10:30 PM IST · 2.5 Hours Session
- Live on Zoom · Workshop + Templates
- Intermediate
Limited to 100 seats
Early Bird
₹99
Why this workshop
Applying more isn't working. Applying smarter is.
Most campaigns fail before a single ad goes live — because there was no strategy behind them. This workshop walks through the exact planning process used on accounts spending ₹5 Cr+, condensed into a session you can follow with your own business or client.
We build the plan live: audience and offer definition, channel selection, funnel stages, budget allocation, creative angles and the measurement setup that tells you what is actually working.
You leave with a filled strategy template rather than a page of notes.
Agenda
How the session runs
2.5 Hours Session · Workshop + Templates · Live on Zoom
- 01
8:00 – 8:30 PM
Audience, offer and positioning
- ICP definition
- Offer stress test
- Messaging angles
- 02
8:30 – 9:10 PM
Channel mix and funnel design
- Channel-to-stage mapping
- Budget split logic
- Realistic timelines
- 03
9:10 – 9:50 PM
Creative and landing page strategy
- Hook frameworks
- Testing matrix
- Landing page essentials
- 04
9:50 – 10:30 PM
Measurement setup + Q&A
- KPIs per funnel stage
- Reporting template
- Live Q&A
Right fit
Who is this webinar for?
Built for anyone actively looking for a job or planning a switch in the next six months.
Marketing Professionals
Business Owners
Freelancers & Consultants
Agency Teams
Career Switchers
Join if you want to…
- A completed full-funnel strategy template for your business
- A channel-mix decision framework
- Budget allocation across awareness, consideration and conversion
- A measurement plan with the KPIs that matter at each stage
This is not for you if…
This is not a platform-button tutorial. It assumes you know the basics of running ads and want the strategy layer above them.
Your trainer
Yoganand Ayyagari
Digital Marketing Trainer · Performance Marketing Consultant
15+ years in digital marketing, ₹5 Cr+ managed in ad spend across 500+ brands, and 5,000+ students trained. Yoganand runs live, hands-on sessions built around real accounts, real profiles and real hiring outcomes — never theory decks.
Bonuses
Everything you take home
Emailed right after the live session along with the recording. Lifetime access, no upsells.
Full-Funnel Strategy Template
Budget Allocation Sheet
Reporting Dashboard Template
Early bird offer
Reserve your seat
Registration closes when the 100 seats are filled or the session starts — whichever comes first.
₹99
Limited to 100 seats
- 2.5 Hours Session live on Zoom with full Q&A
- Session recording with lifetime access
- Complete bonus pack emailed after the session
- E-certificate of participation
- Full refund within 48 hours if it isn't for you
Zoom joining link is emailed the moment you register.
FAQ
Questions people ask before registering
Do I need prior ads experience?
Some basic experience helps. If you have never run a campaign, our free masterclasses are a better starting point.
Will I get the templates?
Yes, all templates are shared with attendees right after the session, along with the recording.
Can I use my own business as the example?
Yes. Bring your business details and we will apply the framework to real cases during the session.
Is a recording available?
Yes, every registrant gets lifetime access to the recording.
5 July 2026, Sunday
₹99