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Ad Budget Split Calculator
Decide where every rupee should go
New advertisers overspend on the wrong platform for months before realising it. This calculator gives you a sensible starting split based on objective, ticket size and sales cycle.
It also includes a platform comparison sheet so you can justify the split to a client or a boss.
How it works
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What's inside
- Budget split calculator by objective and ticket size
- Platform comparison sheet (Google vs Meta vs LinkedIn)
- Testing vs scaling budget ratios
- Monthly reallocation rules
Built by PMAcademy
Yoganand
Performance marketing trainer with 10+ years of agency and brand experience. These templates, checklists and prompts are the same tools used inside PMAcademy classrooms and client campaigns.
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